Your cake
Fill in ingredients, time and overhead — the price updates instantly.
Ingredients
Enter what a pack costs and how much of it you actually used — we work out the rest.
Labour
Pay yourself properly — pick an hourly rate that reflects your skill.
Overhead
The small costs that add up: packaging, wear on equipment, and delivery.
Servings & profit
Suggested price
Updates live as you type.
Customer quote
Fill this in once and print a clean, professional quote any time.
Saved recipes
Save this setup to reload or duplicate for a future order.
Frequently asked questions
How much should I charge for a cake?
Charge enough to cover your ingredients, your time, and your overhead — then add a profit margin on top. A common mistake is pricing a cake at just the cost of ingredients plus a flat "labour fee" that doesn't reflect actual hours worked. As a rule of thumb, add up every cost (ingredients, packaging, utilities, delivery), pay yourself a real hourly rate for baking and decorating, then mark the total up by 15-30% for profit.
How do you price a homemade cake?
Break the price into four parts: ingredient cost (based on exactly how much of each item you used, not the whole pack), labour (hours spent baking and decorating multiplied by a fair hourly rate), overhead (packaging, board, boxes, utilities, delivery mileage), and profit margin. Add the first three together for your true cost, then apply a markup percentage to arrive at your selling price. This is exactly what the calculator above does for you automatically.
What is the average price of a custom cake?
Custom cake prices vary widely by region, design complexity and serving count, but a simple two-tier celebration cake for around 20-30 servings commonly falls somewhere between $80 and $250, with elaborate sculpted or sugar-flower designs going well beyond that. Rather than copying a generic average, it's more reliable to calculate your own price from your actual costs and local market rate — averages don't account for your ingredients, your time, or your area's going rate.
How much should I charge for cupcakes?
Treat a batch of cupcakes like a mini cake order: total your ingredient cost for the whole batch, add labour for baking and decorating, add packaging (boxes, cases, toppers), then divide by the number of cupcakes and add your margin. Many home bakers charge roughly $3-6 per standard decorated cupcake, more for intricate designs or specialty flavours — use the servings field in the calculator to get a per-unit price from your own numbers.
Why do home bakers underprice their cakes?
Most home bakers only count what they spent at the shop — flour, sugar, butter — and forget to value their own time, wear on their equipment, or the cost of packaging and delivery. Without a system, it's easy to quietly work for a few dollars an hour or even at a loss. Using a consistent calculator for every quote stops guesswork and makes sure your time and overhead are always paid for, not just your groceries.
What profit margin should I add to my cake prices?
A markup of 15-30% on top of your full cost (ingredients, labour and overhead) is typical for home-based cake businesses, with newer bakers often starting lower and raising it as demand grows. If you're consistently fully booked, that's a strong signal you can push your margin higher rather than working more hours for the same profit.